The Co-operative Bank have broken away from the traditional approach of separating the transactional, and sales and marketing areas of a banking website.
Online banking, and the bank’s public site are run off the same platform. Customers can view account info without a full login, or access products and personalised offers from online banking.
The site has been designed with the important information customers need to complete day to day banking activities at their fingertips.
Customers can view planned payments, recent transactions, account information and payees at a glance.
The Co-operative Bank’s gorgeous calculators for loans and saving products are designed to be fun and interactive - as well as practical. They follow a consistent style across both mobile and web.
Customers can personalise their online banking experience. Customisation includes the ability to change background imagery for the website, accounts and payees.
Customisations made on the website are also reflected in the customers mobile application and vice versa.
With both the re-design of the public facing website and the online website, customers of The Co-operative Bank have a consistent experience throughout their entire presence on the website. Whether that be opening an account, paying or transfering money or viewing the content of the public site.