With the rise of Kiwis looking for OnDemand content for their daily TV fix, previously TVNZ had a number of websites operating in silos. Single site was to consolidate this experience with a site that has all the viewable content, show updates and information along with TV guides and new show announcements.
Alphero collaborated with TVNZ's internal design team - BlackSand for the user experience and visual design while Alphero developed and built the site and apps.
Combining streaming video players, digital rights management, analytics and advertising frameworks behind the scenes makes the complex seem simple.
Building the next phase of TVNZ OnDemand meant putting in frameworks to ever increase personalisation and relevance, with new features such as watchlists, favourites and enabling watchers to move between TV, desktop, iPad and smartphone without losing their place in their show.
Due to the everchanging viewing behavious of users the TV guide was important to get right. Now integrated to both live broadcast and online streaming, users can easily plan their evening ahead, watch live or catchup on OnDemand content.
TVNZ has a wide range of high traffic show sites, the design had to allow and cater for a range of content.
The show sites are designed with a dual purpose in mind; to keep users up to date with the latest episodes of their favourite shows as well as keeping them in the loop with the latest news, gossip and extra content.